Faced with poor results and a declining market, Sony has decided to stop last year’s expenses in the PC market. The giant has sold its branch famous manufacturer Vaio investment fund Japan Industrial Partners (JIP) for an amount between 40 and 50 billion yen (292 to 364,000,000 euros).
A joint venture in which Sony has a “low participation” is responsible for marketing and after-sales service. She withdrew from most of the markets where Sony was selling PC and keep only those where the Vaio brand is the strongest.
JIP but does not intend to stop at the PC world and also launches Vaio branded smartphones. The first Sony Vaio Phone operates as a fairly simple design with an IPS HD screen 5-inch and 4-core processor clocked at 1.2 GHz, all under Android 5.0. RAM moved up to 2GB and storage is 16 GB expandable microSD. The smartphone is 4G and loads a battery of 2500 mAh. So the classic.
But if currently reserved in Japan, however, will compete head-terminal products manufactured by Sony. And maintain some confusion, the Vaio brand is still associated with Sony for many consumers. Moreover, Japan Industrial Partners ambitions could push it out of its borders.