The Impact of Social Commerce On Marketing Performance Of Brands | mumble in the jungle

The Impact of Social Commerce On Marketing Performance Of Brands

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Ever since its introduction, ‘Social Commerce’ aka ‘Social Shopping’ has added a charm to how people shop now that was taken away by traditional e-commerce.

Said to be one of the hottest trends in social media today, Social Commerce seems to have an even huge impact on eCommerce business performance & growth in 2020.

But do you know what exactly social commerce is? And why should you rely on it?

If no, then scroll down & keep reading!

Social Commerce- A Brief Introduction

Social commerce can be defined as the fusion of social media channels such as Facebook, Instagram, etc. with the functionality of e-commerce to boost point of sale with real-time users’ review.

In this process, brands leverage social media platforms to create a more personalized and targeted in-app delightful shopping experience for customers.”

Over the years, this social media marketing trend has got popularity & therefore growing at a great pace.

This is the reason why eCommerce brands all across the globe have incorporated Social ecommerce as a crucial part of their marketing strategy.

For instance, eCommerce brands can make Facebook business retail store pages where users can browse and shop without leaving the platform.

Speaking of its benefits, Social Commerce offers plenty of benefits for your brand that we will discuss in this blog.

Benefits of Social Commerce on Your eCommerce Brand

The Seamless Social Shopping Experience

One of the major concerns of every eCommerce brand is to provide a seamless shopping experience to the customers. Social shopping makes it easier for customers to buy any of the products shown on social media networks like Facebook, Instagram, etc., without leaving the app.

Customers can purchase with painless checkout just by pressing on the ‘Buy’ button in social shopping.

Thus, we can say that social commerce has eased the entire online shopping experience and removed the time consuming process with traditional eCommerce.

Boost Authentic Engagement

What makes social shopping more powerful and beneficial for business growth is that it allows two-way communication between brands and customers. This means brands can connect with the customers on a more personal level.

Customers can easily interact with brands by liking, commenting, tagging their friends, or sharing their products among their knowns.

In short, you can boost conversions just by growing your social media audience. It’s always better for brands to respond to their customers and not just only sell products.

Build Customer Trust & Loyalty with UGC

People trust other people, i.e., UGC, more than brands!

When customers buy from you, they tend to leave positive reviews about your services and product details in terms of quality, price, etc., which is a type of user-generated content.

So, the more satisfied customers, you will have more good reviews and comments they will leave about your business on your social media pages.

This is why potential customers are more likely to trust you and make repeat purchases.

Enhance Your Audience Reach

With billions of active users on various social media platforms, it becomes easier for eCommerce brands to reach an extensive audience to boost their brand awareness.

Out of so many social media opportunities for the brands, one of them is enhancing business touchpoints to ensure maximum traffic & growth prospects.

Therefore social commerce also increases the engagement of eCommerce brands with their consumers.

Increase Conversion Rate & Sales

As social shopping brings more user engagement, traffic, & social media reach for your business, it eventually boosts conversions & sales.

This is because social commerce brings the point of sale & inspiration together that affects customers’ buying decisions.

Examples of Social Commerce

Kate Spade’s Shoppable Videos

In the past few years, the American fashion brand- Kate Spade has embraced video content to rule this social commerce concept.

The brand partnered with actress Anna Kendrick and created a series of independent episodes where everything that she wears is made by Kate Spade.

So, an invitation was displayed by the brand at the end of episodes to help the customers but the products. 

Jordan Take Advantage of Snapchat’s Top Priority

Said to be a perfect platform to create & share stories about such events- Snapchat worked well for the iconic line of shoes, Jordan. The brand joined hands together with a social media platform to capitalize on the NBA All-Star Game in 2018.

The brand offered all its consumers access to an exclusive launch sale of its special edition Air Jordan III ‘Tinker’ shoe.

So when Jordan integrated Snapchat with shopping, they made shopping more interesting and enhanced the shopping experience of customers to buy the shoe seamlessly.

Final Words

In a nutshell, Social Commerce is an excellent tactic to empower your marketing efforts with diverse social media platforms. And at the same time, you can increase your brand sales.