Modern marketing with LCD screens | mumble in the jungle

Modern marketing with LCD screens

LCD screens

The LCD kiosk is a groundbreaking invention in the world of advertising and information distribution. This innovative mode of advertising allows businesses to market their products using digital media. If you have been to a large mall, you must have certainly come across an LCD display screen running ads. They are popular in high traffic areas like entrances and aisles of retail stores. In some counties, they are even on sidewalks and grounds of city parks.

Product advertisement

Big companies like Samsung use LCD screens to advertise their products. The kiosk is often installed outside their store to attract attention and reel in customers. This mode of advertising is popular among businesses selling beauty products and fashion items. Seeing a pretty model on a 72-inch high definition LCD screen is enough to get the attention of many. Moreover, by using videos rather than still images, ads on LCD display monitors are more captivating and effective. As we transition into a completely digital era, the LCD screen is slowly replacing roll-up banners and mannequins.

Product information is an important element of any ad. Displaying a burger without any ingredients or price triggers the taste buds but doesn’t get you sales. Many restaurants use LCD monitors to show the offers on their meals, and even display the whole menu. In food courts where chains of restaurants are cramped in one place, an LCD screen provides all the necessary information for the customer to make their choice.

Information tool

Aside from advertising, information is crucial in many other areas including airports and railway stations. As a traveler, you often have limited time between flights and familiarizing yourself with an airport is not an option worth risking. LCD monitors in airports have an overview map of the entire premises to make navigation easier. You can easily find the fastest route to the nearest restaurant, have a meal and make it back in time for your next flight. If you are in a train station and you don’t know which train to board, an LCD screen will probably have all the information you need. Apart from running ads, LCD display monitors also display information on arrival times and destinations of trains.

Screen protection

Ever wondered how the LCD screens on the sidewalk don’t get damaged by rain or the cold? The answer is simple: LCD enclosures. An enclosure is an armor to protect the LCD screen. It is completely waterproof and resistant to cold or hot temperatures. The enclosure makes sure dust does not make it to the electrical components of the LCD display monitors. It also protect LCDs from theft and vandalism. If you are going to leave the LCDs unmanned and out in the open, it would be prudent to get an enclosure to reduce the risks and increase durability.

The next time you are considering marketing options for your store or products, an LCD monitor is a brilliant option. With low risks and good returns on investment, it stays at the top of your options list.

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