Promotional items have existed since the beginning of time. And, chances are you’ve either used them or are using them on an everyday basis. The fact that they’re so ubiquitous is what makes them so powerful. But not everybody understands how powerful promotional items can be and why they should be using them for their business. Here are four reasons why you should use promotional items to push your marketing efforts to the next level.
1. They’re Cost Effective
Having a few custom buttons or t-shirts with your business’s logo made can be achieved for very little outlay, and promotional items give you the most bang for your buck as far as cost per impression goes. When compared to other advertising channels, such as print media or television, promotional items are by far the least expensive option considering the sheer exposure they provide.
2. People Love Promotional Items
Most customers love promotional items and will readily use them if they’re useful to them. You’ll seldom find someone who hasn’t used a promotional item before, may it be branded office supplies or something as simple as a calendar, for instance. The more people use your items, the more exposure your brand gets, it’s as simple as that. Plus, the amount of exposure your brand receives can extend for much longer than it would through any other marketing efforts. Every time a customer uses your products, your brand gets more exposure. And, the longer they use the object, the more exposure your brand gets.
3. They’re More Targeted
One of the biggest disadvantages of traditional advertising channels like TV and print ads is that they are often highly untargeted, which makes tracking results very difficult. With promotional items, on the other hand, you can control who you distribute them to, so you can send them out to people who would be interested in your type of service.
4. Promotional Items are Versatile
Promotional items come in all shapes and sizes, and if you have a business, there’s a chance there’s a promotional item just for you. They can be used by anyone, irrespective of their budget. Promotional items give you the chance to get creative with your marketing efforts and you will be able to advertise directly to your chosen audience, with the branding and message you want to convey.
There are thousands of ways that you can use promotional items. You can give them away at trade shows, give them away as thank you gifts or at holiday parties, and give them away as employee appreciation gifts – the possibilities are endless.
As you can see, there are tons of benefits to using promotional items as part of your marketing strategy. Promotional items are cost effective and have a higher ROI than almost any other marketing method. They also give repeated and prolonged exposure to your brand, they allow you to target your marketing efforts by choosing who you distribute them to, and, they’re also one of the most versatile marketing tools out there. There’s no reason not to incorporate them in your marketing plan.