• BUSINESS INTELLIGENCE seeks to turn “RAW DATA” IN “USEFUL INFORMATION” FOR DECISION MAKING
• Information is power, information is not only information, but rather are organized data that may be useful in due to the strategic decision-making time.
• Most industries are highly competitive and business opportunities are usually very sensitive to specific intervals in time. Companies that are able to detect business opportunities but are very slow to take advantage of these opportunities, they will lose in favor of their rivals. It is necessary not only to make better decisions, but take them faster.
• The more useful and relevant intelligence is at your fingertips on your business, your customers, partners and operations, better decisions you can make your organization, and increase competitive advantage. If you better understand your customers, you can meet the most innovative and focused ways. The information gives you the opportunity to control costs, maximize profits, and make better decisions, faster.
• Business Intelligence (BI) and Business Intelligence is a system integration platform, aimed at analyzing business information, allowing having broad support in decision-making and analysis of critical information.
• Success in the information age depends on being able to make better decisions and faster than the competition. Business Intelligence is a set of initiatives that will provide a business management the information they need to do their job more effectively.
• It is a category where companies get the true benefits of their corporate systems.
• Business intelligence enables company owners to take actions that are aimed directly at the strategic points of their companies.
• Strategies for Business Intelligence are focused solely on generating comparative advantage. The primary need of a business is to build, improve and maintain competitive advantage and this is insatiable. Comparative advantage is achieved through thorough analysis and advanced strategies.
What is Business Intelligence?
To enable organizations to gain competitive advantages, knowledge workers must have access to information and analysis tools to make better decisions, faster.
Business Intelligence solutions are implemented to help organizations understand the buying patterns of customers, identify growth in sales and profits, and improve decision-making. Business Intelligence solutions allows the people in charge of business to be more effective:
• Minimize the time required to collect all important business information.
• Discover information not evident from operational data.
• Provide analysis tools to make comparisons and make smart decisions.
• Close circuit decision to action.
The rhythm and dynamic business world are constantly increasing. Customers expect excellent service, businesses are hiring outside services for functions that are not essential, and the market demands great financial performance. In short, we expect knowledge workers to do more with fewer resources.
As a result, goodbye to the days of large teams of analysts that supported large business units within an organization. Today, analysis has become the daily work of knowledge-worker everyone needs to invest more than 10 percent of their time doing analysis-so they need information and analytical capabilities tailored to their needs.
The standard reports They are always helpful, however, they must be delivered in real time and in a format that allows online survey and analysis. The business intelligence solutions built using Microsoft SQL Server ™, Office 2000 and Microsoft products Members Alliance Data Warehousing provides the ability to integrate and deliver valuable information in a custom view to empowering workers through the organization.
The Value of Business Intelligence to Business
Business Intelligence solutions differ from and add value-to-standard operating systems and Internet applications in three ways. These solutions:
• They provide the ability to extract, cleanse, and aggregate data from multiple information systems in independent Data Warehouse or Data mart.
• Store data in multi-dimensional drawings to allow delivery of summary information and examined in detail, quickly.
• Delivering custom views and query capabilities, reporting and analysis relevant beyond the capabilities of standard report based transactions-a requirement for a better understanding of the business and make better decisions, faster systems.
What is Data Warehouse?
The ideas that support Data Warehousing as a strategic initiative are learning, handling, presence and future vision.
Data Warehousing processes raise the ability of all employees to serve its customers and stay one step ahead of their competitors.
The greater the amount of information and the number of employees with access to it will be greater strategic leverage you get from your data warehouse.
A data warehouse is an integration of information collected from different information systems of the company becomes foundation for decision-making and analysis of information. Although there are several types of Data
Warehouse, all have in common:
1. The information in the data warehouse is organized based on the most important areas of the organization (Customers, inventory, sales, suppliers)
2. Ion is collected raw operational systems and not integrated registration, selected, organized, summarized and presented in a way that makes sense to users.
3. Based on feedback from users and discoveries made following the implementation of the Warehouse, the architecture of the same change over time, reflecting their intrinsic nature.
Business intelligence allows us to answer questions such as:
1. Who are my best customers?
2. Where are they located?
3. What do they buy?
4. What characterizes them?
5. What product lines are the most profitable?
6. Which products are my top 10? What are my top 10 worst?
7. What products are the best sellers this month?
8. During the month before?
9. How will my progress on planned?
10. Where 80% of my sales are concentrated, my expenses, my profitability?
From Data to Information
In today’s world, the volumes of information that are managed and generated daily are getting bigger. However, the difference between the data that is generated in any organization and the facts of a business person needs to make decisions, it is usually very big.
Business Intelligence tries to fill that gap by converting raw data into useful information, so many people define Business Intelligence as an “approach to managing data,” or even as “a mental state of the organization.”
Cycle Business Intelligence
Business Intelligence is a closed in which companies set their goals, analyze their progress, gain knowledge about their own operations, make changes, measure the results and start the whole cycle again cycle.
The primary objective of a process Intelligence Business is to identify what we want to get, which in practice translates to identify opportunities to improve day-to-day operations of the business. Then evaluates each of these opportunities, the feasibility of implementing the solution based on the limitations are determined, it is established who will use the information, what information requires, and the necessary architecture is defined to deliver that information to the recipient on time and effectively.
Real-world examples of application of Business Intelligence
Twentieth Century Fox uses BI to predict which actors, arguments and films are popular in every neighborhood. Avoiding certain arguments in specific theaters, the company is saving approximately $ 100 million dollars worldwide each year. The same technology used to select the “trailers” (short prior to the presentation of a film) alternative for each film in each cinema and maximize sales. A film can have several different “trailers”, everyone can be perceived differently by each type of audience.
The BI systems Jhon Deer do not predict the future, but that plan. This agricultural equipment manufacturing company, improve your business by giving customers a variety of choices in the products they may require, obtaining millions of permutations for each option. This is great for the area of marketing but not for both the manufacturing area. John Deer solved this problem by using computerized intelligence learns to “raise” agendas better than they would humans. Farm equipment now flows more smoothly through the production line.
As these cases, there are a lot of cases of successful implementation of BI systems, they have provided true business intelligence, providing not only a remarkable efficiency and competitive advantage, but ultimately can be the difference between survival or demise of the company.